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22Fresh eCommerce

A baseball lifestyle apparel brand and sister company of Captive, 22Fresh was in need of a refresh to their consumer eCommerce experience. Because 22Fresh is a rapidly growing company, the eCommerce solution needed to be scalable and user-friendly from an admin perspective.

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Output The site had to encompass eCommerce best practices, and apply new technology to the backend system that allowed the administrative team to update products, add new merchandise, and update inventory quickly and easily.

Outcome Since the implementation of the new eCommerce site in 2011, 22Fresh has seen more than a 130% increase in online sales as well as a significant increase in their social media engagement, brand awareness and consumer base.