Conexus Freestyle Bird Game Development

Conexus asked Captive to develop a strategy for taking their brand mobile and promoting their new FreeStyle No-Fee Chequing accounts.

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Output As part of a comprehensive experiential marketing campaign which included clothing, tents, vehicle wraps, and tradeshow setups, Captive developed a "FreeStyle Bird" game which was playable on-site with the teams or at home on a computer or smartphone. The simple but addictive game created engagement at events and encouraged patrons to take the experience home with them.

Outcome Encouraged by prizing, the game was played over 10,000 times at on site events around Saskatchewan and by players at home.