Cross Borders Branding, Website

Cross Borders is one of the fastest rising companies in Saskatchewan – growing from a staff of 20 to over 100 in just five short years. With this success, and the pressure to provide an arrangement of different communication platforms, the Cross Borders brand experience had some disconnect with brand collateral and their overall communication platform.

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Output Cross Borders enlisted Captive to help solidify their brand strategy and to encompass who they are and how they communicate and differentiate themselves. Our team developed a communication strategy that was scalable by developing a responsive digital platform, while also creating a print platform and indoor campaign that further emphasized their position.

Outcome Further strengthening the Cross Borders communication strategy, the new digital platform has enabled their clientele to access information from anywhere – in the field or in the office. The new strategy has also strengthened the Cross Borders credo among their clientele – proving that they are true professionals and experts in their field.