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SaskTel Go Fish Game Development

SaskTel needed to make their consumer base aware of the benefits of the new LTE cellular network. Captive concepted and built a "fishing" game to augment their experiential marketing campaign.

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Output Captive developed a game that presented the benefits of the LTE network as "fishing lures" for patrons to select from. Putting SaskTel's key messaging front and center and integrating it with simplistic gameplay and fun prizing, allowed it to appeal to the varied demographics that SaskTel speaks to.

Outcome Travelling around Saskatchewan with SaskTel's experiential marketing team, the Go Fish game was played by nearly 70% of the patrons that visited SaskTel's booths. The game's prizing helped to attract patrons and create social media buzz.