Output Looking toward football itself for inspiration – Captive conceptualized and developed a display centering around a tackling dummy as used in football training camps. As customers tackled the dummy, the rig calculated the force applied, and used a large display to show common household objects the customer could power with the energy expended. This display provided a fun and interactive experience while educating users about their power consumption.
Outcome Hundreds of customers at each event took a run at the dummy drawing in crowds and spectators resulting in a phenomenal number of impressions and interactions at each event. This simple system was an astounding success at driving engagement and giving the XM staff onsite a chance to interact with and educate SaskPower's customers.