SaskTel 25th Anniversary Tour Event Marketing

A true Saskatchewan institution and a world leader in new technologies, SaskTel Mobility's 25th Anniversary was truly an event to celebrate. SaskTel engaged Captive to present their history in Saskatchewan as well as current products and platforms at communities all across the province. SaskTel's 25th Anniversary in the mobile industry. This campaign sent the SaskTel experience trailer across Saskatchewan to show communities the history of SaskTel while also promoting the company's current products and platforms.


Output An interactive quiz game was developed that allowed players to go head to head against friends answering questions on the history of mobile while a body-tracking system allowed players to play a retro-style arcade game at the other end of the trailer. Augmented reality systems provided a futuristic way to browse phones from the past.

Outcome Captive engaged communities throughout the province and helped engender a real sense of pride in SaskTel by educating patrons on their history with presentations and friendly, knowledgeable staff. Far from a dry experience, however, the on-site DJ and interactive games kept the experience lively and engaging.