SaskTel Back To School Event Marketing

With a variety of programs and promotions specifically available to students, SaskTel was looking for a targeted way to let eligible customers know about potential savings.


Output Throughout the summer Captive attended popular student events in both Regina and Saskatoon where teams engaged with students by operating both Root Beer Pong and Super Pong games.

Outcome Trained staff took the opportunity to interact with students over a game of Root Beer Pong and let them know what SaskTel had to offer them. With heavily discounted services and contests such as "Win Your Tuition", students were eager to hear more about what SaskTel had to offer.