SaskTel Street Team Street Team, Brand Development

In 2005, SaskTel approached Captive to assist them in developing a program that would allow them to reach out more directly to Saskatchewan's communities, particularly young people.

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Output Captive designed a specific campaign with longevity in mind. With tomorrow's leaders being the target demographic, design was crucial. Everything from the apparel worn by the street team, to the size of the rims on the vehicles, these small details had monumental impact. The SaskTel Street Team has thorough training across the entire SaskTel platform and speaks to youth in their language, on their turf, and on their terms.

Outcome In 2013 alone, the SaskTel Street Team attended 26 events supporting SaskTel initiatives and campaigns, such as: the 4G LTE Network; MaxTV; and the Talk, Text and Data Plan. Over the course of the year, the team directly interacted with tens of thousands of residents in regions throughout Saskatchewan.