Tourism Saskatchewan Tradeshows, Event Marketing

Tourism Saskatchewan looked to Captive's expertise to develop a tradeshow presence at the International Sportsmen's Expo in Denver, Colorado. Tourism Saskatchewan was looking to promote our province as a great place for fishing and recreation.


Output To create a memorable and personalized experience, Captive developed a concept around the perception of Saskatchewan as "Land of the Lakes". Captive hosted a photo booth that allowed patrons to have their picture taken with fishing props against a backdrop of Scott Lake, Saskatchewan. The photos were printed onsite and packaged with a bundle of information about Saskatchewan's tourism opportunities.

Outcome Through the engaging and informative experience the Saskatchewan Tourism team interacted with thousands of individuals and distributed hundreds of photos bundled with information about tourism in Saskatchewan.