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Subway Commit To Fit Event Marketing

Subway's campaign "Commit to Fit" was an initiative designed to educate consumers and promote a healthy, active lifestyle. Subway Canada approached Captive to create an experiential campaign to take their initiative on the road.

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Output Captive developed and implemented a program executed by a team specially trained for the task - The Subway Squadron. The program included an exercise regimen and an iPad application that highlighted Subway's nutritional information and allowed patrons to compare their physical activity with their meal choices. Along with the Subway branded staff, the team used a "Wheel of Fitness" to assist in selecting a fitness challenge.

Outcome The iPad application and the "Wheel of Fitness" allowed the Subway Squadron to demonstrate the benefits of fitness and nutrition to the general public in and informed yet entertaining way.