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Subway Squadron Street Team, Event Marketing

Subway's campaign "Commit to Fit" was an initiative designed to educate consumers and promote a healthy, active lifestyle. Subway approached Captive to create an experiential campaign to take their initiative to the road.

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Output Captive developed a program to be executed by a team specially trained for the task – The Subway Squadron. The program included a regimen of physical activities and an iPad application that highlighted Subway's nutritional information; it also allowed patrons to compare their physical activity with their meal choices.

Outcome In 2013, the Subway Squadron promoted Subway Canada's commitment to health and fitness to tens of thousands of Saskatchewan residents all over the province.