Why SaskTel LTE Tour Event Marketing

SaskTel's LTE network boasts super fast download speeds and twice the coverage of any other network in Saskatchewan. SaskTel approached Captive for for assistance in making their network known and educating consumers on why LTE was better.


Output Captive created an LTE experience that popped up at Saskatchewan events. Interactive games drew in patrons and presented key messaging while awarding prizes while a SaskTel 4G LTE Demo provided a hands on comparison of the LTE network to other networks.

Outcome The SaskTel Fishing game provided a draw for patrons and friendly staff created a positive experience, but the demonstration of raw speed really helped the teams influence patrons to upgrade to SaskTel's LTE network.