WorkSafe Tour Event Marketing

Formed to help combat Saskatchewan's growing injury rate both on and off the job, Captive developed an experiential marketing campaign to encourage WorkSafe Saskatchewan's message of off-the-job safety to youth and children across the province.


Output With some fun and family friendly activities such as giant jenga and a work site themed photo booth, Captive's knowledgeable and approachable street team travelled across Saskatchewan promoting the ideas of safety in and out of the workplace to all demographics.

Outcome The entertaining experience helped to attract patrons and gave the staff an opportunity to educate young workers on their safety rights in the workplace and educate others on off-the-job safety.